Kannaway Austria offers CBD products to supplement a healthy diet and lifestyle. This is the Kannaway experience.
How Kannaway Austria started
Kannaway was founded in 2014 in the United States with the European head office opening in 2018. The company was created on the principle of bringing the safest and highest-quality cannabis-based – or cannabidiol (CBD), the non-psychoactive cannabinoid – product innovations to market.
Cannabis has been widely misunderstood for some time. Kannaway aims to dispel the old myths surrounding this natural resource through education about its valuable properties and transparency about the company’s production processes. Kannaway is considered an authority in the CBD industry, with its company executives having contributed insights to media outlets, such as Forbes and FOX Business, about CBD’s legal status and the global expansion of the CBD market.
Austria was among the first European countries to open its doors to Kannaway and has since proven to be the company’s largest market – with tens of thousands of satisfied customers regularly buying Kannaway CBD products, such as Kannaway’s popular nutritional supplement, Pure Gold.
Kannaway is the first cannabis-based direct selling company to operate in Europe. Due to education being one of the company’s core principles, selling through one-to-one consumer recommendations was considered the best route to market as part of Kannaway’s goal to make CBD products become more accepted all over the world. This includes a focus on educational events and meetings that take place locally in Austria in the German language, which are organised by Kannaway’s European team.
The Kannaway experience
In addition to producing CBD products of the highest quality to promote a healthy lifestyle, Kannaway Austria offers its customers the Kannaway experience – the opportunity to break free from the traditional ‘time for money’ work environment with its tried-and-tested business model.
Aimed at those with an entrepreneurial spirit, the Kannaway Lifestyle provides a framework for customers to earn an income from the sales of products that they recommend to others and from building their own business. For example, Kannaway’s versatile food supplement, Pure Gold, is considered to be one of the products that most customers in Austria are introduced to first.
As Kannaway’s business model is based on personal experience, there is no need for ‘hard selling’. Becoming a Kannaway Brand Ambassador does not require any large investments of product inventory or carry any overheads. The entire process – from marketing and events, to product development and distribution – is taken care of by Kannaway Austria as well as Kannaway’s team at the European head office.
And Brand Ambassadors do not have to build their businesses alone. There is a huge supportive network of fellow Brand Ambassadors in Austria and all over the world who are keen to pass on their business-building tips and CBD product reviews, while Kannaway regularly shares the latest news and market information about CBD.
Is Kannaway CBD legal in Austria?
One of the areas about CBD that has caused confusion in the Austrian market is the question of whether it is legal to sell and consume CBD products in Austria. Is Kannaway CBD legal in Austria? The simple answer is yes. Contrary to inaccurate reports in the Austrian press, it is completely legal to sell and consume CBD products in Austria as long as they are labelled as a type of food and not medicine. All Kannaway CBD ingestible products are labelled as a dietary supplement, and not medicine, and are therefore in compliance with Austria’s Federal Ministry of Social Affairs, Health, Care and Consumer Protection.
The uncertainty around the legality of CBD products is completely understandable, given recent efforts by the EU to introduce standards to cannabis-based products. The massive surge in popularity of these products, with CBD being used in everything from toothpaste to beverages, prompted the EU to take action as part of a wider effort to ensure product safety. Again, this is completely understandable – and a move that is welcomed by legitimate CBD companies such as Kannaway – given the number of fake CBD products that have emerged on the market.
The EU’s Committee for Plants, Animals, Food and Feed (PAFF) revisited the permitted consumption of hemp products in the Novel Foods (NF) catalogue. In 2019, PAFF decided that hemp seeds were permitted as a food but declared hemp flowers and leaves novel – which caused confusion in the legitimate hemp foods industry and the market.
However, the NF catalogue is not a legally binding document, leaving member states free to apply their own regulations at national level. For example, Belgium permits the sale of dried CBD flowers for smoking but considers all other hemp-derived products to be novel. Ireland only permits hemp extract if it is extracted through a cold extraction process. Bulgaria passed a law in mid-2019 that opened up its marketplace to CBD oil products.
This might explain the confusion surrounding CBD products, as there does not appear to be a single market for hemp-derived products in the EU. Now it remains for legitimate CBD companies, like Kannaway, to inform and educate customers about what these developments by the EU actually mean in relation to the legality of CBD products in Austria and other European markets. To put it briefly, Kannaway Austria customers can rest assured that these developments will not affect their consumption of Kannaway CBD products or their businesses as Kannaway Brand Ambassadors.
The authorities are usually 10 steps behind what’s happening in the market, and typically use these ‘stalling’ tactics to buy themselves time so they can understand the potential of the new product, e.g. allowing member states to figure out how they could benefit from the situation from a tax standpoint etc. In the meantime, the most important takeaway from this development by the EU is that CBD products cannot be advertised as medicine. As long as CBD products are labelled as a food, they are legal to buy, sell and consume in Austria.
Kannaway reviews: Read CBD product testimonials – including Kannaway Pure Gold experiences – by professional athletes and Olympic stars about how Kannaway CBD products are helping them to achieve their fitness and lifestyle goals.
What is a novel food?
According to Article 3 of the NF Regulation, a novel food is a food that has not been consumed up to a significant degree by humans in the EU before 15 May 1997. However, there is much evidence to show that humans consumed hemp and related products before this date, which means that CBD products are not novel foods and are in fact a traditional ‘superfood’.
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